Marketing 101 - Know Your Audience

With the possibility of an extended winter ride on the horizon, I decided to place an order with Nashbar for some warmer clothing.  It arrived in short order with everything I requested... but also with something I didn't.

Thrown into the bag with my goodies were three sample packs of Excedrin Back & Body pain medication.  I'm half tempted to send them back with a note that says, "No thanks, I ride recumbent."

Wait, now I'm 3/4 tempted.

The Excedrin insert that implies cycling is painful, better buy some drugs

Written on Wednesday, 12 November 2008 23:33 by Travis Prebble

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